2012 USA OLYMPIC BASKETBALL TEAM UNIFORMS

the US Olympic basketball uniforms are rad. The geometric play between the three letters USA give a rad feeling of flight to the logo. the Creative Director of Nike Basketball apparel, Darrin Crescenzi established a design vision for the uniform— a principle Darrin called the “flicker effect,” wherein a single neutral body color is visible while a player is inactive, with a flash of pop color revealed during a defensive stance, dunk or jump shot — inspired by the defensive behaviors of certain wild fish and birds. The back of the uniform features a ventilation pattern in the shape of the American flag.

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Tags | 2012, basketball team, olympics, USA