2012 USA OLYMPIC BASKETBALL TEAM UNIFORMS

the US Olympic basketball uniforms are rad. The geometric play between the three letters USA give a rad feeling of flight to the logo. the Creative Director of Nike Basketball apparel, Darrin Crescenzi established a design vision for the uniform— a principle Darrin called the “flicker effect,” wherein a single neutral body color is visible while a player is inactive, with a flash of pop color revealed during a defensive stance, dunk or jump shot — inspired by the defensive behaviors of certain wild fish and birds. The back of the uniform features a ventilation pattern in the shape of the American flag.

The chest badge logo, constructed using the 26 degree chevron from Nike heritage, is meant to be wildly different than anything ever seen on a USA uniform before.

It’s probably the geekiest thing to like about an olympic event but I’ve come to terms with it.

Tags | 2012, basketball team, olympics, USA